Luxury Retailer Pirch Shuts Down Amid Financial Troubles

Pirch, the high-end kitchen and bath retailer based in Southern California, has abruptly ceased operations amid mounting financial woes and a slew of lawsuits from vendors, landlords, and customers.

On March 20th, 2024, Pirch informed employees that it was closing all showrooms and distribution centers, citing "current business conditions" as the reason for the shutdown. The company provided no further details on the closure or plans for the future.

In the days following the announcement, the depth of Pirch's troubles has been revealed through several lawsuits:

A class action lawsuit has been initiated on behalf of customers that made deposits to Pirch and will not receive the products or a return of their deposit.

These consumers have been joining the class action lawsuit by submitting their information at http://pirchclassaction.com.

Landlords have filed eviction suits against Pirch for unpaid rent totaling over $850,000 at showroom locations in Oceanside, La Jolla, and UTC mall in San Diego.

Many other customers have taken to online forums reporting outstanding paid orders with Pirch that now appear to be in jeopardy.

Pirch has not responded to requests for comment on the lawsuits or the future of the company. Employees have reported being told the shutdown was temporary, but stores have remained closed with no reopening plans announced.

Founded in 2009, Pirch operated luxury showrooms where customers could explore high-end kitchen and bath brands. The company expanded rapidly with backing from private equity firm L Catterton before retrenching in 2018 to focus on its most profitable Southern California locations.